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Bonanza TV Show Memorabilia Values

NBC-TV's Bonanza aired from 1959 to 1973 with Lorne Greene, Pernell Roberts, Michael Landon and Dan Blocker as the Cartwright family of Ponderosa Ranch fame. Valuable Bonanza TV collectibles include Dell/Gold Key comic books, HALCO gun and holster sets, Saalfield coloring books, old TV Guides, American Character action figures, NBC-TV promotional posters and Chevrolet promo records.

Bonanza ran on NBC-TV from 1959 to 1973 producing 430 episodes. David Dortort and Fred Hamilton were the show's creators, with Lorne Greene (Ben Cartwright), Pernell Roberts (Adam Cartwright), Michael Landon (Little Joe Cartwright) and Dan Blocker (Hoss Cartwright) heading the cast. Here are ten valuable Bonanza TV show collectibles that are sure to interest Ponderosa fans and collectors...

Bonanza Dell Four Color#1110 Comic Book

Dell and Gold Key published the official Bonanza comic book line from 1960-70. The first issue dated June-August 1960 in graded CGC very fine/near mint condition sold at auction for $418.25. Original price: ten cents. 

Bonanza Dell #1110 comic $418.25 - Heritage Auctions

Bonanza NBC-TV Promotional Poster

NBC-TV released the official Bonanza promo poster in 1966. This poster is one of four in the set, with the other three representing The Man from U.N.C.L.E., I Spy and Get Smart. One Bonanza poster in rolled very fine condition brought $262.90 at auction. 

NBC Bonanza poster $262.90 - Heritage Auctions

Bonanza: Ride the Wind (1966) Spanish Poster

The 1966 two-part Bonanza episode "Ride the Wind" was released as a movie in selected countries outside the United States. In Mexico, it was titled Jinetes del Viento. A Spanish-language poster in folded very fine- condition sold at auction for a modest $20.

Bonanza Lorne Greene Chevrolet Promotional Record

A 1964 promo record from the show's sponsor Chevrolet featuring Lorne Greene complete in its original envelope brought $25 at auction.

Bonanza promo record $25 - Hake's Americana & Collectibles

Bonanza Double Gun and Holster Set

HALCO produced the official Bonanza double gun and holster set in 1965. Boxed examples can sell for over $200.

Bonanza Ben Cartwright Action Figure

Lorne Greene as Ben Cartwright was the patriarch of the Ponderosa clan. American Character produced the Ben Cartwright action figure in 1966. One example in mint condition still in its box sold at auction for $277.20. Original price: $2.59. 

Ben Cartwright action figure $277.20 - Hake's Americana & Collectibles

Bonanza Hoss Cartwright Sirloin Pit Pin

A scarce 1960s pin bearing the message "From 'Hoss' Cartwright/To A Bonanza Sirloin Pit Buddy" in fine condition brought $48.70 at auction. 

Hoss Cartwright Bonanza pin $48.70 - Hake's Americana & Collectibles

Bonanza Coloring Books

Saalfield produced two Bonanza coloring books in 1965: #s 1617 and 4535. Find these in unused excellent condition and they could be worth $20-25 each.

Bonanza Tru-Vue Magic Eyes Set

GAF produced the Bonanza Tru-Vue Magic Eyes Set in 1964. It holds three 3-D cards from the TV western. This item is valued at $30-35 in top condition.

Bonanza, TV Guide, January 18, 1964

Pernell Roberts as Adam Cartwright graces the cover of the January 18, 1964, issue of TV Guide. This edition carries a value of $25-35 in excellent condition. Roberts appeared in Bonanza from 1959-65, leaving the show in order to pursue other projects.

Bonanza TV Show Memorabilia Credits

  • All auction/sales results courtesy Heritage Auctions, Dallas, Texas; Hake's Americana & Collectibles, York, Pennsylvania
  • Top image: Bonanza cast, l-r: Pernell Roberts, Michael Landon, Dan Blocker, Lorne Greene - NBC-TV

Copyright © 2012 William J. Felchner. All rights reserved. 

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